Smart Energy Consumer Collaborative

Consumer Pulse and Market Segmentation Study – Wave 6

A digital copy of SECC's Consumer Pulse and Market Segmentation Study – Wave 6, the latest wave of the industry’s longest-running analysis of consumers’ knowledge of and attitudes toward the smart grid, smart meters and related products and services.

For the first time, the “Consumer Pulse” survey showed that a majority of U.S. consumers have heard of smart meters and the smart grid, at 72 and 70 percent of consumers, respectively. This marks a significant increase from the previous wave, released in 2015. 

The survey also revealed insights on what smart grid benefits are the most important to consumers; how willing consumers are to pay for benefits associated with the smart grid; what utility programs are garnering the most consumer interest; and what Millennials think about home energy usage and the smart grid.


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