Smart Energy Consumer Collaborative

Beneficial Electrification: The Voice of the Consumer Report

A digital copy of the “Beneficial Electrification: The Voice of the Consumer” study, which provides insights on how consumers think about beneficial electrification and climate change.

As electricity generation in the U.S. becomes increasingly cleaner, electrification is gaining momentum as a strategy to reduce carbon emissions and address climate change. This study reached a nationally representative sample of 1,200 Americans to gauge interest in switching to electricity, determine barriers that might exist and uncover underlying motivations for switching.

The study found considerable interest in switching to electricity for both residential use and for transportation. Over two-thirds (68 percent) of Americans believe it is important for their electric utilities to invest in electric vehicle charging stations, and 70 percent are open to electric water heating.


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