Smart Energy Consumer Collaborative

Motivations & Emotions of Engaged Consumers Report

A digital copy of SECC's full Motivations & Emotions of Engaged Consumers Report. A report that shows saving money, protecting the environment and conserving energy for future generations motivate consumers to engage with their utility and Smart Grid-enabled products. The report also indicates that motivations differ significantly between engaged and non-engaged consumers. It examines the factors that motivate consumers to engage in each case, and aims to help smart grid stakeholders understand how to drive consumer engagement based on the differences in consumers' motivations for engaging.


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