Smart Energy Consumer Collaborative

Spotlight on Millennials Report

A digital copy of SECC’s Spotlight on Millennials, an in-depth, research-based analysis that provides guidance to energy industry stakeholders on who millennials are, what they think of their electricity providers, what their attitudes on key energy topics are and how they engage with their electricity providers.

The report found that millennials, defined as anyone born between 1982 and 1999, are much more likely to belong to SGCC’s Green Champions segment, a tech-savvy group of consumers that place a higher value on the environmental benefits of new energy technology. Millennials have grown up with an understanding of climate change as an issue of their era and sustainability as a value they embrace.

The Spotlight on Millennials report also found that millennials are more open to participating in new energy programs and services. In addition, despite being mostly satisfied with their current electricity providers, a higher proportion of millennials are willing to purchase electricity from an alternative supplier if given a choice.


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